Reception was held in the Embassy of the Republic of Serbia in London on 12 October 2016 for the participants of the Central and Eastern European Investment Conference held in London. The reception was attended by close to 100 representatives of companies with international standing and banks such as Goldman Sachs, Meryll Lynch, Citibank, UBS, Erste Bank, EBRD, Boeing and Arriva. In addressing the guests, Ambassador Pribicevic emphasized that Serbia was one of the most attractive destinations in Europe not only in terms of investments but also in terms of tourism. This event has been supported by Faegre Baker Daniels LLP and British-Serbian Chamber of Commerce.