On the occasion of Serbia's presentation at the International Food and Drink Event in London, a reception was held at the Embassy for participants, representatives of the British business community and interested partners. The gathering at the Embassy was yet another opportunity to promote Serbian food products of exceptional quality, establish business contacts and consider future cooperation.

Addressing the audience, Ambassador Joksimović welcomed the successful presentation of top quality Serbian products at the London Fair and emphasized our great potential for placement on the British market. Expressing gratitude once again to the representatives of the Serbian Chamber of Commerce and the British-Serbian Chamber of Commerce for their contribution to the participation of Serbian companies in the International Food and Drink Event, H.E. Joksimović invited distinguished guests to try some of the products presented in London and see for themselves their outstanding quality.

The Chairman of the British-Serbian Chamber of Commerce, Mr. David Landsman, especially emphasized the support and engagement of the Government of the Republic of Serbia, Serbian Chamber of Commerce, and the Embassy in London, as well as the British Government and the British Embassy in Belgrade to improve economic cooperation. Referring to the promotion of Serbian products at the Fair in London, he assessed that they are characterized by organic production and exceptional quality. Wishing that our products will be represented on the British market as much as possible in the future, Landsman conveyed the readiness of the organization he manages to make a full contribution to the realization of future economic arrangements.