On 20 April 2022, the Ambassador of the Republic of Serbia in London, Aleksandra Joksimović, received the Director General for Export and UK Trade at the Department of International Trade, Andrew Mitchell. In a cordial conversation, mutual understanding was reached on the need to improve bilateral economic relations in order to better use the trade and investment potentials of the two countries. Ambassador Joksimović expressed satisfaction with the continuous upward trend of trade exchange with the UK, as well as the growing interest of British companies in establishing business on the Serbian market. A. Mitchell assessed that the positive experiences of companies already operating in Serbia promote in the best way the arrival of new ones, emphasizing the significant support that the UK Department of International Trade and UKEF provide in this regard.